Guiding Philosophies | To Local Engagement

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Guiding Philosophies

Here at ServiceReef, we believe everything starts with the foundation of WHY... or perhaps also known as your guiding philosophies. Philosophies drive 100% of our technology development which is a bit strange. Most technology companies focus first on functionality. That might work in many places but it doesn’t work well in this space. Our “end game” actually isn’t technology - it’s seeing more people mobilized into missional living. So we start with guiding philosophies that then materialize into how we design and build our technology. So let’s dive into a few for this strategy. And hey... please feel free to steal any of these and use them for your organization! After all, we’re all in this together.

Creating a Culture

We believe that a local engagement strategy in any organization will shift the culture and help create a fuller culture of volunteer engagement. Functionally, we’re working to get people to sign up for volunteer opportunities but bigger picture... we’re looking for life change, habit change, and a culture shift.

Everyone has a Calling

We believe everyone has a unique calling (and unique gifting). It’s easy to fall into a mentality of “well, someone else is going to do it” or “someone else is called to do that” but the truth is, we are all called to serve our neighbor and engage the world around us (and we don’t believe barking at each other on social media qualifies for serving the world around us!). Every single person has unique skills and is called to serve in some way.

People Need a Guide & a Plan

We all need a guide to show us the way at various stages of our lives. How many of us have had mentors and other key influencers in our lives. That’s your role right now in this strategy... to guide people into serving. The simplest way to be a guide is to create a clear plan for your members to engage and teaching them how to engage their unique skills. We’re going to help you build that plan here so you can be a better guide.

It Takes a Catalyst Leader

So buckle up... if you are reading this ebook then you already have an itch to be that catalyst leader. We’ve learned that one massive piece of this puzzle is having someone (or some organization) take the lead to build a local engagement model. These things don’t just happen. That’s why we believe this is a foundational philosophy to a movement like this... it’s takes someone like you to lead the charge and make it happen. Good news... we’re here with you every step of the way.


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Related Content

Story: Southeast | Unleashed
Story: Southeast | Unleashed 
 One of our long lasting partners, Southeast Christian Church, began spinning out a vision months ago to hyper launch into local engagement and mobilizing their 30,000 person congregation into local engagement. The goal was to make this an ongoing part of the church culture. And so began their journey to Unleash the full force of the church... with the simple title of Unleashed. To mobilize this many people required a few key ingredients. First, it required a large amount of serving opportunities. Southeast rallied together 50+ local organizations to post their trips to an aggregated list. Second, it required a dedicated mobile app to host this aggregated list of opportunities. Third, it took a huge initiative from the entire church to host a big launch. In March, Southeast launched the entire Unleashed initiative with over 500 serving opportunities aggregated from 50+ organizations with their dedicated mobile app (iOS and Android) for people to download and a half day virtual event to promote and educate the church about opportunities and organizations. ServiceReef was honored to be part of this project to build the aggregation tools and the mobile app for Southeast. It’s been a great journey seeing how so many have signed up and are engaging in serving locally through this Herculean effort by Southeast. This story is a great example of keeping momentum moving even during this pandemic and giving people a strong means of engagement.
What's your ROI from the Local Engagement Strategy?
Results from this Strategy So what’s all of this going to add up to in the end?! Great question! We believe there are four primary results that will come from you leading this strategy in your organization. Let’s quickly unpack them. #1 Change Your Culture - leading a Local Engagement strategy in your organization opens the door to shift your culture so that your members are leveraging well their skills to serve their local community. Their serving may not be directly with your organization but you are the one leading them to serve and use their skills. And by leading more people to serve you are building a stronger culture of volunteerism. #2 People Mobilized - Part of that culture shift is people engaging which is the straight forward benefit of people being mobilized. Mobilization has its challenges and this strategy helps unpack tips and tricks to overcome many of those. #3 Personalized Matches - A major challenge in mobilizing people is helping to connect each individual with things that interest them... where they can see their gifts and talents being used. This strategy first helps you build a plan to catalog your opportunities based on various interests and then it helps you have the volume to present to your audience. #4 Centralized Search - the brass tacks problem many of us have had in bringing this to life has been the means to create that centralized search capability with the ability to match to person interests. This strategy will help you build the plan to create that centralized search tool that automates the vast majority of the work. There are many more benefits and results you will experience from leveraging this strategy, but there are the core ones we wish to focus on through this ebook and this strategy.