Tips for Holiday Marketing

Thanksgiving and Christmas are around the corner and for many organizations this is the season for making huge asks and requests for involvement.  Everyone is busy during this time of the year - don’t forget that.  Yes, this is when many people will dive into end of year giving but there’s still a need to honor and respect our constituents.  Here are just a few ideas for ways to engage your audience well.

  • Send Thanksgiving and Christmas emails
  • Share life changes stories
  • Automate response emails 
  • Thank you best constituents and donors
  • Highlight best stories
  • Don’t ask for anything
  • Make your constituent the hero (not you)
  • Send a Christmas card from your corporate family
  • Share stories on Facebook and Twitter
  • Host a contest for best holiday story
  • Be clear on a call to action


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