EFFECTIVE - Five Tips for Effective Short Term Trip Marketing

  1. Share
  1. Friends - Ask people and alumni to share with their friends.  Give them some triggers for thinking of names.  Some examples might be family, small group members, friends, roommates, colleagues, etc.
  2. Social Media - It’s good to leverage things like Facebook, Instagram, and Twitter.  Be intentional with your messaging and create clear calls to action in each of your postings. Create links for people to follow so that they can act right then. 
  3. Drip Campaigns - There are many preparation steps that lead up to an event and often requires your team to respond back and forth with potential candidates.  Drip campaigns are a series of communications to your team to alert them of key dates, key needs, and other updates.  Organizations using ServiceReef have a basic template for drip campaigns that is automated in each event, plus the ability to use the email sender to send group emails at any time and to schedule them for specific dates.  
  4. Work Back Calendar - It’s easy to forget all the communications, reminders, meetings, and other logistics of an event.  We recommend building a work back calendar.  The event date is the starting point and then you begin capturing key communication points leading up to the event and how many days/weeks before the event that you need to send that communication.  These are extremely helpful tools to manage your communication and keep you team informed.  
  5. Integration with MedicalMissions.com - Remember that you can post your short term opportunities directly into various environments of MedicalMissions.com through an integrated tool.  We encourage you to check out the variety of tools available to administrate your short term trips; ServiceReef has partnered with MedicalMissions.com to build this specific integration for short term trips for this community.  


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EFFECTIVE: Six Tips for Effective Short Term Trip Recruiting
Six Tips for Effective Short Term Trip Recruiting Alumni - Reach out to alumni who have served with your organization before or have specifically been to this location or worked with this partner. Clarify the Win - Quickly state the purpose of the trip and who you are looking to recruit as a team member.  The more clearly you clarify from the beginning, the better chance you have of finding a great match. Call to Action - Don’t miss the opportunity to create a clear call to action in each of your communications.  This can be easy to forget, but remember to provide opportunities to sign up, learn more, attend an informational meeting, read stories of others who have served, or anything else that might allow them to take some small action step.   Internal & External - Consider a balance in your team of those who are familiar with your organization and who may have served before, with those who may be on their first serving experience.  This should start now, with how and where you do your recruiting.   Exhibit - Exhibiting at an event is a great way to share about your short term trip opportunities.  Place yourself in the shoes of someone you’re speaking with and ask what questions they might be asking.  They are probably wanting to know what you have that would match their interest and skills.  Be prepared with upcoming opportunity lists.  You may also ask if they are interested in a specific opportunity and if you could follow up with them on that.   Follow Up - No matter what your first engagement point is with an individual, make certain you follow up with them!  This is the impression you are leaving with an individual.  Treat them with respect and honor their desire to serve.    You are a steward of their missional journey.