EFFECTIVE - Five Tips for Effective Short Term Trip Marketing
Friends - Ask people and alumni to share with their friends. Give them some triggers for thinking of names. Some examples might be family, small group members, friends, roommates, colleagues, etc.
Social Media - It’s good to leverage things like Facebook, Instagram, and Twitter. Be intentional with your messaging and create clear calls to action in each of your postings. Create links for people to follow so that they can act right then.
Drip Campaigns - There are many preparation steps that lead up to an event and often requires your team to respond back and forth with potential candidates. Drip campaigns are a series of communications to your team to alert them of key dates, key needs, and other updates. Organizations using ServiceReef have a basic template for drip campaigns that is automated in each event, plus the ability to use the email sender to send group emails at any time and to schedule them for specific dates.
Work Back Calendar - It’s easy to forget all the communications, reminders, meetings, and other logistics of an event. We recommend building a work back calendar. The event date is the starting point and then you begin capturing key communication points leading up to the event and how many days/weeks before the event that you need to send that communication. These are extremely helpful tools to manage your communication and keep you team informed.
Integration with MedicalMissions.com - Remember that you can post your short term opportunities directly into various environments of MedicalMissions.com through an integrated tool. We encourage you to check out the variety of tools available to administrate your short term trips; ServiceReef has partnered with MedicalMissions.com to build this specific integration for short term trips for this community.
COVID-19 Cancelled our Short Term Trip... Now What?!
We are certainly in unique times as the world wrestles with the impact and changes COVID-19 has brought on all of our lives... not to mention our churches and organizations who have made significant changes in short term trip strategies and plans as we all await the next days’ news around this pandemic. For many of us, we’re finding ourselves with no option but to cancel or reschedule our short term trips and manage all of the logistics around those changes. This resource is designed to help you navigate these times PLUS strategies for keeping your participants engaged.
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